Much has been written in recent years about early childhood play, documenting its role in healthy development, detailing the risks children face if they do not have access to play, and offering implementation tips to educators to use in communicating about play to administrators and parents. For those ready to move forward in their own communities to impact change that will ensure that today's children have sufficient access to healthy play, Oliver and Klugman discuss a number of basic steps: (1) Conceptualizing a local campaign on play to raise parental and preschool awareness, increase community safety for unsupervised or lightly supervised play, set priorities and identify best chances for success; (2) Joining forces with those who can bring understanding of the target audience, attention, leadership, necessary skill sets and funding to the project; (3) Establishing clear campaign objectives with defined goals, realistic timeline and measurement tools; (4) Doing one's homework by identifying potential competition, advocates/detractors, developing counterpoint to anticipated "anti" positions and compiling easy-to-understand statistics from well-defined inquiries; (5) Creating message points that attract attention, establish the problem, provide the solution and issue a call to action and (6) Developing an execution and implementation plan, based on available media and events best suited to the target community. Oliver and Klugman acknowledge that the challenge to understand how much learning happens through play and to convince parents, administrators, policy makers and others to make play as important as mathematics, literacy and science is large. The authors balance this argument by pointing out the payoffs for children, such as acquiring the social and emotional skills that help make them school-ready. Children also maintain their natural motivation to be engaged, curious learners in an outcome-oriented educational context.