Earlier this year, CASE formed a social media task force to explore what educational institutions are trying to achieve with social media presence and learn about social media engagements at member institutions. CASE, in partnership with mStoner and Slover Linett Strategies, in June launched a benchmarking survey on social media in advancement by e-mailing links to an online questionnaire to a random sample of 18,000 U.S. and international CASE members. Nearly 1,000 responded, providing a demographically representative cross section of CASE membership. The results have a margin of error of plus or minus 3 percentage points, which is comparable to reliable national research data. This article discusses the results of this survey, the first in-depth look at how independent schools, colleges, and universities are using social media to engage with significant external audiences.