ERIC Number: EJ849573
Record Type: Journal
Publication Date: 2009
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1090-1981
EISSN: N/A
Mass Media for Smoking Cessation in Adolescents
Solomon, Laura J.; Bunn, Janice Y.; Flynn, Brian S.; Pirie, Phyllis L.; Worden, John K.; Ashikaga, Takamaru
Health Education & Behavior, v36 n4 p642-659 2009
Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory. The authors enrolled 2,030 adolescent smokers into the cohort (n = 987 experimental; n = 1,043 comparison) and assessed them via annual telephone surveys for 3 years. Although the condition by time interaction was not significant, the proportion of adolescents smoking in the past month was significantly lower in the experimental than comparison condition at 3-year follow-up when adjusted for baseline smoking status. The media campaign did not impact targeted mediating variables. A media campaign based on social cognitive constructs produced a modest overall effect on smoking prevalence among adolescents, but the role of theory-based constructs is unclear. (Contains 4 tables.)
Descriptors: Smoking, Telephone Surveys, Adolescents, Mass Media, Health Behavior, Intervention, Mass Media Effects, Interaction, Behavior Modification, Social Cognition, Social Theories, Health Promotion, Middle School Students, High School Students, Low Income Groups, Program Effectiveness
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Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Middle Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida; South Carolina; Texas; Wisconsin
Grant or Contract Numbers: N/A