Social media are fundamentally changing core practices in various industries. Although surveys indicate that social media are impacting social scientists, we know little about how education scholars, specifically, use social media for their work or professional learning. This article explores how educational scholars incorporated the social media, Twitter, as a conference "backchannel." Using qualitative interview data collected from members of the American Educational Research Association (AERA) and considering previous analysis of AERA conference tweet data, we describe participants' purposes and practices and their perceptions of how using this social media impacts participation in the conference community. We discuss implications for those concerned with research dissemination, faculty professional development, and academic identity.