This semester-long activity requires students to reflect on their own strengths and weaknesses in attempting to take on a personally meaningful health behavior change challenge. This assignment affords them the opportunity to take a deeper look at theory and health concepts learned throughout the semester and to see how it has informed their own lives. The challenge assignment is embedded into a health campaigns course that utilizes a service-learning model. In the course, students learn about social marketing and health communication theories while working with a community partner to develop a health campaign plan that can be implemented. They work to develop campaigns specific to their target audience by conducting formative research. Through classroom learning and individual research, students become aware of the many barriers that keep people from changing unhealthy habits. A list of references and suggested readings is included.