ERIC Number: EJ880393
Record Type: Journal
Publication Date: 2009-Jun
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1096-2409
EISSN: N/A
RECOGNIZE: A Social Norms Campaign to Reduce Rumor Spreading in a Junior High School
Cross, Jennifer E.; Peisner, William
Professional School Counseling, v12 n5 p365-377 Jun 2009
This article studied changes in rumor spreading and perceptions of peers' rumor spreading among students at one public junior high school following a social norms marketing campaign. Results of the study show that perceptions of peer rumor spreading fell following the campaign, but self-reports of rumor spreading did not decrease. Results suggest that a social norms marketing campaign conducted by a professional school counselor and delivered to students in a junior high can reduce misperceptions of negative social behaviors. (Contains 3 tables.)
Descriptors: Student Behavior, Marketing, Junior High School Students, Early Adolescents, Peer Relationship, School Counselors, Social Attitudes, Program Effectiveness, Antisocial Behavior, Social Behavior, Bullying, Focus Groups, Gender Differences, Age Differences
American School Counselor Association. 1101 King Street Suite 625, Alexandria, VA 22314. Tel: 703-683-2722; Fax: 703-683-1619; Web site: http://www.schoolcounselor.org
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Junior High Schools
Audience: Counselors
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A