School social workers often conduct their business behind closed doors because much of their work is confidential. Even when they are not working in their offices, school social workers often blend into the fabric of the school culture, typically working behind the scenes and rarely taking credit for the valuable work they perform. However, if school social workers are going to survive and even thrive in this new age of school reform, they must come from behind the scenes and get others to recognize their worth. Social marketing theory and the sociology of professions literature can help school social workers view their roles in schools as educational intervention entrepreneurs, designing programs and interventions as products that they can market to their schools to help improve their schools and solidify their roles within their schools' leadership structures. (Contains 1 table.)