Seniors are routinely subjected to negative stereotypes regarding their physical and cognitive abilities. The power and prevalence of cultural stereotypes of aging essentially results in a "double-whammy" to seniors. First, they influence the way that seniors are treated by society. Second, cultural stereotypes affect how seniors see themselves. The ramifications here are important, for research suggests that stereotypes influence decisions to engage in cognitive and physical activity, the ability to recover from disease and, ultimately, the length and quality of life. Considering the demographic trends in North America, finding ways to effectively minimize and counteract the most negative stereotypes remains a pressing social concern.