Compiling a referenced article for publication in a peer-reviewed journal is traditionally the most respected means of contributing to a body of knowledge. However, we argue that publication of evidence-based information via new media--especially blogging--can also be a valid form of academic scholarship. Blogs allow for rapid sharing of research methods, results, and conclusions in an open, transparent manner. With proper references, blogs and other new media can position academic research in the public sphere and provide rapid, reliable information in response to emerging issues. They can also support other traditional goals of higher education institutions, serving as tools for teaching, learning and outreach.