This article advocates a new approach to how we work with the millions of student-athletes in schools by examining a more holistic model of player development. Rather than assisting students in separate silos and initiatives, the argument is made for integrating the areas of leadership education, performance psychology, and personal development into one unified model. Suggestions are made for how appropriate assessment and learning designs could lead to enhanced player and team success. The significant implications for athletes, coaches, parents, athletic department personnel, and schools is explored as well as the possibility for redefining what it means to participate in sport.