In this article, we explore the association between students' value of reading and their behavior during a sustained silent reading (SSR) period, and their attitudes toward SSR and reading leisure books. 362 secondary students participated in this study and data were collected by means of a questionnaire. The results showed that more students in the high value of reading (HVR) group behaved better during SSR periods and had a more positive attitude toward SSR and leisure book reading than those in the lower value of reading (LVR) group. The value of reading was also found to be associated with the frequency of interaction with parents in reading activities, and we thus suggest that parents should be involved in the SSR program. (Contains 5 tables.)