ERIC Number: ED257166
Record Type: Non-Journal
Publication Date: 1985
Pages: 59
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Election 84: Search for a New Coalition. Proceedings of the Allan Shivers Election Analysis Conference (Austin, Texas, November 17, 1984).
Jeffrey, Robert C., Ed.
This booklet contains the proceedings of a conference that focused on the psychological and fiscal impact of the electronic media in the 1984 election campaign. Comments are made by Robert Teeter, the principal pollster for the national Republican party, and Peter Hart, the principal pollster for the national Democratic party. Both describe their parties' strategies for winning the 1984 election and discuss the use of polling results in modifying or strengthening existing strategies. Their comments are augmented by four journalists, all of whom have many years of experience in political campaign reporting. They include (1) Jeff Alderman, director of the polling unit at ABC news, (2) Fred Barnes, national political reporter for the "Baltimore Sun," (3) Adam Clymer, polling editor for the "New York Times," and (4) John Mashek, political writer for "U.S. News and World Report." Interspersed are comments by Bill Moyers, senior news analyst for CBS news, who served as conference moderator. (HOD)
Descriptors: Advertising, Elections, Journalism, Mass Media, Mass Media Effects, News Reporting, Newspapers, Political Issues, Politics, Social Environment, Telecommunications, Voting
Office of the Dean, Jesse H. Jones Communication Center, University of Texas, Austin, TX 78712-1094 ($5.00, prepaid).
Publication Type: Books; Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Tracor, Inc., Austin, TX.
Authoring Institution: Texas Univ., Austin. Coll. of Communication.
Grant or Contract Numbers: N/A
