The "Girlfriend Guide to Life" was a commercial entertainment product co-edited by an entertainment producer and an academic researcher to reach 14-17-year olds with information they wanted to know about sexual health, in language, genres and designs that they wanted. Entertainment-Education is a familiar approach to distributing information, including information about sexual health, in non-formal learning contexts. However, previous accounts of Entertainment-Education have highlighted a tension between the audience-centred approach of entertainment production and the message-centred approach of education. Using a practice-led methodology and drawing on reflective practice, this article suggests that if educators go deeper than asking entertainment producers to simply make cosmetic changes to content, and accept that entertainment producers have a vital understanding of what target audiences need to know about sexual health, a reciprocal working relationship can be developed that overcomes some of the differences in habitus between entertainment producers and educators that have been identified by previous researchers.