Peer reviewed
ERIC Number: EJ486574
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Florida's Prepaid College Tuition Program: Marketing a Pre-Need Service.
Gauff, Joseph F., Jr.
Journal of Marketing for Higher Education, v5 n1 p21-33 1994
A discussion of Florida's college tuition prepayment program describes the plan and its options and examines its marketing implications as a preneed service. It is concluded that the program makes saving for college easy, economical, and completely safe but requires rethinking of conventional marketing strategies and mix. (MSE)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida
Grant or Contract Numbers: N/A