Direct linkERIC Number: EJ859401
Record Type: Journal
Publication Date: 2009-Oct-1
Pages: 4
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0363-0277
EISSN: N/A
Marketing Trends to Watch
Circle, Alison
Library Journal, v134 n16 p26-29 Oct 2009
This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.
Descriptors: Trend Analysis, Institutional Advancement, Library Services, Library Development, Technology Integration, Library Automation, Change Strategies, Social Networks, Video Technology
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
