Ask any academic librarian if marketing their library and its services is an important task, and the answer will most likely be a resounding "yes!" Particularly in economically troubled times, librarians are increasingly called upon to promote their services and defend their library's worth. Since few academic libraries have in-house marketing staff, this task often falls to academic public services librarians. Creating effective and engaging promotional tools can be a daunting task, especially for librarians working within a budget. The tools and resources reviewed in this article were chosen for their ability to make the marketing process easier and more efficient. The resources range from free tools to aid in the creation of promotional materials to successful marketing strategies and techniques.