Peer reviewed
Direct linkERIC Number: EJ894503
Record Type: Journal
Publication Date: 2010-Sep
Pages: 5
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0007-1013
EISSN: N/A
e-Learning Programs as Loyalty Investments for Financial Corporations
Arvanitis, Spyridon
British Journal of Educational Technology, v41 n5 pE70-E74 Sep 2010
Although e-learning has been thoroughly presented and analysed in recent years, this paper aims to present a new concept, about web-based learning used as a tool to provide "products' education" for customers, and the ways enterprises of the financial sector, may use it in order to promote their brand name and services by affecting crucial factors like customer's trust and loyalty.
Descriptors: Electronic Learning, Corporations, Banking, Investment, Marketing, Advertising, Trust (Psychology), Web Based Instruction
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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