It's now nearly ten years since the author started participating in and presenting at national conferences related to strategic enrollment management (SEM). Having entered this profession with nearly 20 years of experience in transitional initiatives related to the first-year experience and academic advisement services, she has perceived an essential need for enrollment management conceptual and organizational models to focus more intentionally and purposefully on efforts related to improving student learning, success, and persistence. Oftentimes, SEM still is viewed from a conventional lens comprising marketing, recruitment and admissions, financial aid, and registrar-related student services functions. This article gives attention to the essential need for enrollment management conceptual and organizational models to focus more intentionally and purposefully on efforts related to improving student learning, success, and persistence. This article connects dialogue about improving student learning and persistence to an institution's SEM efforts. (Contains 11 supporting resources.)