The Importance of Individualizing and Marketing Campus Prevention and Intervention Programs to Meet the Needs of Specific Campus Audiences.

Scott, Cynthia G.; Ambroson, DeAnn L.

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Peer reviewed

ERIC Number: EJ509556

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0090-1482

EISSN: N/A

The Importance of Individualizing and Marketing Campus Prevention and Intervention Programs to Meet the Needs of Specific Campus Audiences.

Scott, Cynthia G.; Ambroson, DeAnn L.

Journal of Alcohol and Drug Education, v40 n3 p21-36 Spr 1995

Reports the results of a study that examines differences in substance-related attitudes, use patterns, and related consequences among three typical college campuses in order to underscore the need for campuses to develop and market prevention/intervention programs based on the unique patterns inherent on their individual campuses. (LKS)

Descriptors: Attendance Patterns, Behavior Patterns, College Students, Differences, Driving While Intoxicated, Health Promotion, Intervention, Prevention, Self Destructive Behavior, Sex Differences, Student Attitudes, Student Characteristics, Substance Abuse, Vandalism

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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