A model indicating that the relationship between collective self-esteem and indicators of subjective well-being, happiness and life satisfaction, was mediated by personal self-esteem was tested by structural equation modeling. The model, including all participants, fitted well to the data. The results suggested that the relationship of collective self-esteem to happiness was fully mediated by personal self-esteem, whereas a partial mediation was the case for life satisfaction. When tested in four groups of attachment styles, however, the results indicated a full mediation for fearful, preoccupied and dismissing groups, but a partial mediation for the secure group. The results are discussed in the "pursuing self-esteem" framework.