Peer reviewed
Direct linkERIC Number: EJ845644
Record Type: Journal
Publication Date: 2003
Pages: 23
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Building a Better Applicant Pool--A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students
Herridge, Bart; Heil, Robert
Journal of Marketing for Higher Education, v13 n1-2 p33-55 2003
Predictive modeling has been a popular topic in higher education for the last few years. This case study shows an example of an effective use of modeling combined with market segmentation to strategically divide large, unmanageable prospect and inquiry pools and convert them into applicants, and eventually, enrolled students. (Contains 6 tables.)
Descriptors: College Applicants, Student Recruitment, Case Studies, Private Colleges, Church Related Colleges, Prediction, Models, Enrollment
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas
Grant or Contract Numbers: N/A
