ERIC Number: EJ505577
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0740-4131
EISSN: N/A
Target Marketing and Direct Mail: A Smart Campaign Combination.
Brostoff, Mark J.
Camping Magazine, v67 n2 p16-19 Nov-Dec 1994
Market segmentation is a marketing strategy that helps identify and classify a camp's product or service and determine the needs of a targeted market for the purpose of allocating marketing resources. Offers strategies for defining a target market and discusses the benefits of direct mail, deriving a mailing list, and suggestions for using a direct mail campaign. (LP)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
