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Peer reviewed Peer reviewed
ERIC Number: EJ524868
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0091-5521
EISSN: N/A
Marketing the Community College Starts with Understanding Students' Perspectives.
Absher, Keith; Crawford, Gerald
Community College Review, v23 n4 p59-67 Spr 1996
Examines variables taken into account by community college students in choosing a college, arguing that increased competition for students means that colleges must employ marketing strategies. Discusses the use of the selection factors as market segmentation tools. Identifies five principal market segments based on student classifications of important variables. (14 citations) (MAB)
Descriptors: College Choice, Community Colleges, Institutional Advancement, Marketing, Student Attitudes, Student Motivation, Student Needs, Student Recruitment, Two Year College Students, Two Year Colleges
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A