In this interesting article, Hisham Ghassib (2010) describes the transformation of science from its craft status in a pre-modern era to the major knowledge industry it is today. He then compares the production of scientific knowledge with industrial production, but makes the important distinction between the process of developing scientific knowledge and mechanistic industrial production (cf. Fryer, B. 1996; 2004). Ghassib (2010) concludes by questioning the concept, "scientific method" which he argues can be misleading since it could imply a single process which all researchers follow, when in reality different scientists adopt different methodologies and do not necessarily operate in the same logically-sequential way in which scientific research is conventionally reported. Indeed competent scientists operate in a highly creative and innovative manner which is anything but airy-fairy. However, his assertion that there is "no scientific method as such" sounds a shade strong since what he appears to be arguing, and quite rightly in my view, is that there are many routes to creative outcomes and even if scientists adopt different methodologies they nevertheless operate in scientific ways.