Under-represented groups such as Latinos lack sufficient voice in important conversations about science topics. Yet we know that Latinos are under-represented in the profession. One path to careers in science is through early exposure during youth. This article describes research to identify how to engage Latino groups in science programs, such as Extension-sponsored youth programs. Based on focus groups with Latino parents in two communities, we examine interest levels, barriers to participation, and preferences for program formats. The results have implications for organizations that seek to engage more Latinos in their science programs.