As a researcher in parent engagement in school and former parent activist, the author shares three lessons for sparking more authentic partnerships between schools and immigrant families. First, schools need to move away from deficit thinking and validate families' cultures. In the case of Latino immigrant families, this entails understanding families' conceptions of "education" and "support." Second, when educators offer smaller-scale parent activities and infuse personal touches into outreach, immigrant parents feel less intimidated and respond with more open participation. Finally, school programs should encourage parent voice and leadership development. These approaches are especially important with immigrant parents who often feel marginalized by urban schools.