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ERIC Number: EJ356685
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
An Action Assembly Approach to Predicting Emotional Responses to Frightening Mass Media.
Sparks, Glenn G.
Central States Speech Journal, v37 n2 p102-12 Sum 1986
Assesses the validity of a 20-item scale that purportedly measures long term memory records--in this case, frightening mass media. Evidence for validity emerged in that subjects' scale scores were related to negative emotion, negative cognitions, and skin conductance during film clips of scary movies. (NKA)
Descriptors: Behavior Rating Scales, Cognitive Processes, Emotional Response, Films, Long Term Memory, Mass Media Effects, Media Research, Predictive Validity
Publication Type: Journal Articles; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A