ERIC Number: EJ370916
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
How to Develop a Marketing Strategy for Your Center.
Thorne, George F.
Child Care Information Exchange, n51 p11-14 May 1988
Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)
Descriptors: Administrator Role, Day Care Centers, Marketing, Merchandising, Preschool Education, Salesmanship
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
