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ERIC Number: EJ1113368
Record Type: Journal
Publication Date: 2016-Oct
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0098-6283
EISSN: N/A
Extra Credit Micro-Incentives and Response Rates for Online Course Evaluations: Two Quasi-Experiments
Sundstrom, Eric D.; Hardin, Erin E.; Shaffer, Matthew J.
Teaching of Psychology, v43 n4 p276-284 Oct 2016
To extend prior findings on the motivational value of tiny, nonfinancial incentives, we conducted two quasi-experiments on the relationship of extra credit micro-incentives (ECMIs, worth =1% of course grade) and response rates for online course evaluations. Study 1 involved two advanced undergraduate psychology courses taught by the same instructor for 14 semesters, the first 7 of which used paper-and-pencil evaluations and no incentives, with average response rates of 57%. After a switch to online evaluations with no incentives for two semesters, response rates fell to 30% or lower. Following introduction of ECMIs for several semesters, the response rates rose significantly, to 84%. In Study 2, we randomly assigned ECMIs or no incentives to eight sections of an introductory psychology course. Response-rates with ECMIs were significantly higher, 84% versus 51%. Favorability of ratings did not differ significantly. Higher response rates with EMCIs raise questions for research, educational policy, and classroom practice.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A