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ERIC Number: EJ259242
Record Type: Journal
Publication Date: 1982-Jan
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Levels of Analysis in Mass Media Decision Making: A Taxonomy, Research Strategy, and Illustrative Data Analysis.
Dimmick, John; Coit, Philip
Communication Research--An International Quarterly, v9 n1 p3-32 Jan 1982
Presents a taxonomy of influences on decision making in mass media. Illustrates the use of the taxonomy and research strategy in a quantitative analysis of influences on the decision autonomy of reporters. Results indicate that reporters' experience plays the most important role in explaining their story selection/content autonomy. (PD)
Descriptors: Broadcast Industry, Classification, Data Analysis, Decision Making, Journalism, Mass Media, News Media, News Reporting, Organizational Theories, Organizations (Groups), Political Attitudes, Research Design
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A