Peer reviewed
Direct linkERIC Number: EJ954753
Record Type: Journal
Publication Date: 2011-Dec
Pages: 24
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1055-8896
EISSN: N/A
Media Choice for Intra-School Communication: The Role of Environment, User, and Medium
Caspi, Avner; Blau, Ina
Journal of Educational Multimedia and Hypermedia, v20 n4 p337-360 Dec 2011
The influence of media richness, media attentional load, social influence and users' prior experience with media on selection of media to transmit different messages to peers within an educational organization was tested. Media were discriminated by all potential variables. Support was found for the role of prior experience and social influence in media choice. The influence of media richness was small and there was no impact of media attentional load. The results are discussed in relation to theories of media choice and some implications were raised. (Contains 10 tables and 4 figures.)
Descriptors: Foreign Countries, Social Influences, Experience, Rural Schools, School Personnel, Preferences, Secondary Schools, Computer Mediated Communication, Statistical Analysis, Questionnaires, School Surveys, Media Selection, Communication Strategies, Organizational Communication, Attention, Theories, Predictor Variables, Usability, Electronic Mail, Handheld Devices, Telecommunications, Computer Uses in Education
Association for the Advancement of Computing in Education. P.O. Box 1545, Chesapeake, VA 23327-1545. Tel: 757-366-5606; Fax: 703-997-8760; e-mail: info@aace.org; Web site: http://www.aace.org
Publication Type: Journal Articles; Reports - Research
Education Level: Elementary Secondary Education; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Israel
Grant or Contract Numbers: N/A
