Attracting quality students in sufficient volume requires schools to do the right things right. Doing right things right is a combination of what they do and how well they do it. Successful enrollment marketing, like all good marketing, depends on consistency of effort and doing enough of the right things in the right way, repeatedly. Here, the author discusses the four ways of doing things, putting emphasis on doing the right things right in terms of boosting school enrollment with quality students. He also provides some tips on how to score points with prospective students.