Peer reviewed
Direct linkERIC Number: EJ1002286
Record Type: Journal
Publication Date: 2013
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1087-0059
EISSN: N/A
Coupons for Success: A Marketing Incentive in Academic Support
Potacco, Donna R.; Chen, Peter; Desroches, Danielle; Chisholm, Daniel R.; De Young, Sandra
Learning Assistance Review, v18 n1 p29-45 Spr 2013
How does a Coupon Incentive Program motivate students to seek academic support in high-risk courses? Results from this study demonstrated that the Coupon Incentive Program was effective in motivating voluntary student attendance and improving student outcomes. Recommendations related to implementation of the Coupon Incentive Program are discussed. (Contains 3 tables and 1 figure.)
Descriptors: Incentives, Rewards, Student Motivation, Study, Groups, Attendance, Tests, Context Effect, Help Seeking, Academic Support Services, Kinetics, Human Body, Nursing, Majors (Students), College Curriculum, Difficulty Level, Outcomes of Education
National College Learning Center Association. Web site: http://www.nclca.org/tlar.htm
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
