Peer reviewedERIC Number: EJ497935
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0024-2594
EISSN: N/A
Preparing for the New Millennium: The Case for Using Marketing Strategies.
Weingand, Darlene E.
Library Trends, v43 n3 p295-317 Win 1995
To meet the challenges of societal change, technological development, and economic retrenchment, libraries must develop problem-solving strategies such as marketing which can help libraries serve their clients more effectively. Marketing components are presented in the context of a customer orientation. (AEF)
Descriptors: Change Strategies, Community Services, Libraries, Library Administration, Library Collections, Library Development, Library Services, Orientation, Problem Solving, Public Libraries, Retrenchment, Social Change, Socioeconomic Influences, Strategic Planning, Technological Advancement, Users (Information)
Publication Type: Guides - Non-Classroom; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
