The familiar question "Who is the client?" elicits a singular answer. This may be appropriate as a clinical question, and it is sometimes necessary as a legal question or reimbursement question, but on ethical questions, the National Association of School Psychologists Ethics Code requires school psychologists to "think plural" instead. For example, before providing services they must inform all involved parties about the nature of their role, where their loyalties lie, and when confidentiality will be limited. This is ethically important because it protects the informed-consent rights of everyone involved. However, this way of beginning relationships requires forethought about how the case will be structured, awareness of potential multiple relationships and conflicts of interest, and knowledge of relevant laws and local policies. To facilitate the necessary preparation, the author recommends replacing the old question with a new plural one: "What are my ethical responsibilities to each of the parties in this case?"