Marketing's Broadening Concept Is Real in University Extension.

Buchanan, W. Wray; Barksdale, H. G.

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ERIC Number: EJ105507

Record Type: CIJE

Publication Date: 1974

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Marketing's Broadening Concept Is Real in University Extension

Buchanan, W. Wray; Barksdale, H. G.

Adult Education, 25, 1, 34-46, F 74

The study offers empirical evidence to continuing and adult education administrators and marketers alike that extension service units perform marketing-like activities in carrying out their service mission. A variety of marketing variables are discussed along with their importance to the extension service function of the institution. (Author/AJ)

Descriptors: Accountability, Administration, Administrative Policy, Administrator Responsibility, Adult Education, Educational Research, Extension Education, Marketing, Policy Formation, Publicize

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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