NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ631945
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0893-0384
EISSN: N/A
Marketing Essentials for Continuing Education.
Fong, Jim
Continuing Higher Education Review, v65 p106-11 Fall 2001
A survey of continuing education providers showed the need for greater investment in marketing, cultivation of outsourcing relationships, staff development in marketing techniques, and new ways of communicating the message to potential customers. (SK)
Descriptors: Continuing Education, Higher Education, Institutional Advancement, Marketing, Staff Development
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A