Robust academic research on the topic of students involved in the sex industry is in its infancy, yet the relationship appears consistent and permanent. This paper draws on findings from the largest study into the stripping industry in the United Kingdom to explore the relationships between students, sex work and consumption. To make sense of the relationship between students and participation in the sex industry, a deeper understanding of other social and cultural processes is needed. In this discussion we argue that the following points are relevant and interlinked: changes to the nature of sexual commerce and sexual consumption as they become part of the marketplace; changes in social attitudes and the rise of "respectability" in sexual commerce; the "pleasure dynamic" amongst students; and changes in the higher education structure that place students as consumers as well as financially fragile. We set out a future research agenda given that this relationship is set to grow as the individual bares the cost of higher education.