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Peer reviewed Peer reviewed
ERIC Number: EJ591617
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0892-1815
EISSN: N/A
Television Ads in Singapore: A Content Analysis.
Rehman, Sharaf N.; Aw, Annette; Kennan, William
International Journal of Instructional Media, v26 n3 p347-52 1999
Appraises the information content of Singapore television advertising, and makes a comparison with relevant United States findings. Research reported in this paper is a replication of two empirical studies of the informational content of television advertising in the United States from 1977. (Author/LRW)
Descriptors: Comparative Analysis, Content Analysis, Research Methodology, Television Commercials, Television Research
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Singapore; United States
Grant or Contract Numbers: N/A