Issues pertaining to children often struggle to become public policy priorities. A clear demonstration of this phenomenon is the degree to which children are supported in the federal budget in comparison to other priorities. If issues pertaining to children struggle for the policy spotlight, subissues pertaining to them face an even greater challenge to be understood, valued, and ultimately prioritized by policymakers and addressed by public policy. Recreation undoubtedly falls under the latter category of subissues for several reasons. This article describes the policy landscape into which recreation fits, suggests ways in which recreation can be reframed and recalibrated so that it can be positioned effectively as a policy priority, and suggests specific areas of public policy that practitioners and advocates can explore as avenues to expand the impact of positive recreational opportunities for children. (Contains 11 notes.)