Asking constituents to rally around a cause and make stretch gifts when they're already suffering unprecedented hits to their personal finances sounds more like a fool's errand than a best practice in fundraising. The economic crisis has added a tricky new aspect to operating in campaign mode, but savvy fundraisers haven't given up, scaled back, or changed course. Instead, they've found that adopting a "business as usual" approach within a flexible framework makes campaign success a very achievable goal. In this article, the author discusses how to run a campaign during a recession and keep one's campaign aim true.