A foreword by Arthur M. Sullivan and an introduction by Jon P. Baggaley introduce the 12 conference papers included in this collection. The papers are as follows: (1) "Research on 'Sesame Street': Designing the Educational Context" (Rodney Dennis); (2) "'Sesame Street' in Labrador" (Graham Skanes and Lorne Taylor); (3) "Videotapes for Correspondence in Economics: First Results at the Fernuniversitat Hagen" (Wolfram Laaser); (4) "Watching Slow Learning Children Watch Television" (Patricia Porter); (5) "Attitudes and Achievement Following Live and Videotaped Instruction" (Arthur M. Sullivan, Emir Andrews, Richard Maddigan, and Cathryn Noseworthy); (6) "Some Experimental Uses of Color Television in Undergraduate Chemical Education" (Everett Nienhouse); (7) "The Effects of Placement, Delivery Format and Missed Cues on TV Presenter Ratings" (Gary Coldevin); (8) "Perceiving Reality via Mass Media" (Olle Findahl); (9) "Can Effectiveness of Televised Instruction Be Improved by Controlling Production Variables?" (P. David Mitchell); (10) "The Formative Evaluation of Instructional Television Programming Using the Program Evaluation Analysis Computer" (Rand Nickerson); (11) "Image Presentation: Some Semiological Issues" (G. Harry Jamieson); and (12) "The Utility of Experimental Research in Videotaped Instruction" (Tony Bates). An overview of the conference by a practitioner's panel (Charlotte O'Dea, Craig McNamara, and Charles Mardel) and a list of participants conclude the proceedings. (JB)