This study is designed to examine the effects of reality television and alcohol-related beliefs and behaviors of Hispanic college students (N = 285). Reality television is a new form of media that is gaining popularity and provides increased exposure to glamorized alcohol use. There is a lack of research studies focused on the impact that reality television has on Hispanic college students' behaviors and beliefs towards alcohol consumption. This study surveyed 286 Hispanic college students at a southwest university using the Hispanic Alcohol Use and Reality TV (HAURT) survey. The majority of participants agreed that reality TV encourages college students' alcohol consumption and overwhelmingly agreed that reality TV depicted alcohol consumption as glamorous with far fewer recognizing any depiction of negative consequences. (Contains 2 tables.)