A mixture of potassium hydroxide and alpha-naphthaldehyde (1) are heated under solvent-free conditions to produce 1-naphthoic acid (2) and 1-naphthalenemethanol (3). The experiment offers several advantages over many existing exercises including the ease of reaction workup, shorter reaction time, relative environmental friendliness of the reagents, ability to reduce the quantity of waste generated and hazardous materials used, and overall cost effectiveness of the reactions.