A central goal of most library media programs is to inspire lifelong readers, who recognize and value the cognitive, affective, and even physical experiences they obtain through reading. Unfortunately, national surveys have reported that reading for pleasure is on the decline, especially among children and young adults. Many young people are deterred by the powerful challenges that reading presents. Interestingly, a recent survey commissioned by Scholastic found that the top reason children said they do not read more was because of trouble finding books they like. Despite studies into children's reading interests, reading preferences, and responses to literature, researchers offer little guidance on how to assist children in effectively selecting books for recreational reading. To gain insights into just how children select books for recreational reading--and how librarians and educators can help--the author spent the summer of 2006 at a public library observing and interviewing 20 seven- to nine-year-old children. In this article, she describes the results of her study. By teaching children effective strategies to find books they enjoy, the library media center can play an important role in inspiring children to become engaged readers. (Contains 2 figures.) [This paper is the 2008 Linworth/ALISE (Association for Library and Information Science Education) Youth Services Award Winner.]