Three focus group interviews with multiple men from every fraternity at a small to midsized public university were conducted to study the fraternal culture with regard to alcohol and consent in sexually intimate encounters. Specifically, fraternity men were asked to share their experiences with asking for consent after one or both parties have consumed alcohol. Participants described ambiguity in defining consent particularly when they were unfamiliar with their partner and alcohol was involved. They also strongly indicated an aversion toward asking for consent before proceeding with physical intimacy. Suggestions by and based on participants' comments are offered in order to assist college and university officials in developing programs to address this complex issue.