NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ474284
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0013-1784
EISSN: N/A
Channel One: But What about the Advertising?
Greenberg, Bradley S.; Brand, Jeffrey E.
Educational Leadership, v51 n4 p56-58 Dec-Jan 1993-94
A survey of students in Channel One and control schools showed that regular viewing of Channel One reinforces materialistic attitudes. Youngsters are bombarded daily with advertising from adolescent-oriented radio stations, magazines, and TV programs outside school. Channel One does provide educators with a excellent opportunity to educate youth in consumer education skills. (MLH)
Descriptors: Adolescents, Consumer Education, Secondary Education, Student Reaction, Surveys, Television Commercials
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A