Free speech is fast becoming a hot-button issue at colleges across the country, with campus protests often mirroring those of the public-at-large on issues such as racism or tackling institution-specific matters such as college governance. On the surface, the issue of campus free speech may seem like a purely legal concern, yet in reality, colleges should also treat it as a public relations problem. In this article, the authors discuss how planning, communication, and positive messaging can help colleges maintain a safe and orderly campus when coping with the challenges of free speech.