The president of a vastly profitable virtual education corporation asserted that customers flock to him, not for an education, but for the material comforts that an education provides. Compelled by technology and supported by the World Trade Organization, such huge credentialing agencies employ lowpaid contractors to dish out homogenized info through remote and sterile media for regurgitation by docile student-consumers. Calling these diploma mills "universities" stretches credibility for Arthur Versluis, who longs for a more traditional approach to public higher education. (Contains 26 notes.)