Beginning with calls for methodological diversity in counseling psychology, this article addresses the history and current state of qualitative research in counseling psychology. It identifies the historical and disciplinary origins as well as basic assumptions and underpinnings of qualitative research in general, as well as within counseling psychology. It identifies the foundational elements of qualitative research, including its purposes and goals, paradigmatic bases, and underlying characteristics. Finally, it locates qualitative research in counseling psychology in the research genre and explores the promise that this form of research holds for counseling and psychotherapy research as well as counseling psychology's multicultural and social justice agenda. (Contains 1 note.)